SARAH PODELLA
Advertising & Marketing Account Service
Verizon IndyCar Series
Marketing Werks; Chicago, IL
2014 - Present
NFL Market Coordinator
Marketing Werks; Chicago, IL
2012 - Present
Managed Verizon’s NFL Mobile event market segment (Wisconsin) and sponsored events at Lambeau Field. Responsible for the NFL Mobile Plaza inside Lambeau Field.
• Interviewed, trained, and managed event staff
• Provided published NFL Mobile event photography and recaps
• Educated consumers & staff about Verizon innovative technologies
• Responsible for event site logistics
• Recorded and stored premium inventories
• Hosted sponsored player appearances
• Worked Verizon NFL Mobile private events at Super Bowl XLVII, XLVIII, XLIX, & 2015 Pro Bowl.
Hosted several Verizon enterprise-client hospitality events and promoted #WhosGonnaWin social media campaign at the Grand Prix of Indianapolis, Indianapolis 500, GoPro Grand Prix, and the Verizon IndyCar Awards.
• Educated Verizon enterprise clients about VZ Business Solutions
• Responsible for Verizon IndyCar private party event logistics
• Worked on Verizon #WhosGonnaWin guerrilla marketing team
Traveled & promoted Phillip Morris at entertainment venues including Country USA, Country Thunder, & Rock USA.
• Effectively communicated product information to consumers
• Conducted market research
• Recorded premium inventory
• Ensured positive consumer-brand experience
Managed Ram Trucks sponsored events at Miller Park. Worked miscellaneous events on the Jeep account such as Hodag Music Festival and Black Friday Sweepstakes.
• Interviewed, hired, trained, and managed event staff
• Conducted thousands of consumer lead surveys
• Booked mascot, dance team, player, and band appearances
• Provided event photography and recaps directly to client
• Recorded and stored premium inventories
• Responsible for event site logistics
Tour Brand Ambassador
GMR Marketing; New Berlin, WI
2012 - 2013
