Education | spodella

Bachelor's Degree - Advertising; Minor in Business/Commerce

2009 - 2014; University of Wisconsin - Whitewater

Relevant Coursework:

Advertising Campaigns
Advertising Copywriting & Layout
Advertising Media Planning & Buying
Advertising & PR Account Management
Advertising & PR Research Literacy
Business Feasibility
Business Statistics
Concepts of Business
Electronic Media Copywriting
Foundations of Advertising
Financial Accounting
History of Mass Communication
Human Communication
Information Systems
Managerial Accounting

Mass Communication
Law of Mass Communication
Mass Communication & Society
Media Ethics
New Communication Technology
Organizational Behavior
Macroeconomics
Principles of Marketing
Microeconomics
Principles of Public Relations
Publication Layout
Social Media Optimization
Social Psychology
Writing for News Media

Sluggers, Steroids, & Sponsors - Oh My!

Applications

WRITING & RESEARCH

Sarah spent a semester studying Media Ethics. For her final paper, she conducted a case study on the Ryan Braun PED Scandal and its effect on corporate sponsors.

CREATIVE DESIGN

Sarah roleplayed an Account Manager and won a campaign pitch for Tabasco Brand Pepper Sauce in her Advertising Campaigns class. She designed several of the campaign creative elements, including an 'Ultimate Tabasco Tailgate' sweepstakes.

Full Tabasco Plans Book:

PRESENTATION & EXECUTION

In her Business Feasibility class, Sarah teamed up with entrepreneur Travis Garski to pitch the Midwest Game Developers Summit (MGDS) to angel investors. Sarah created a plans book and presentation that helped won MGDS first place and $5,000.